Sam Taylor
Independent researcher and product strategist.
Melbourne, Australia
I help teams understand their users and decide what to build next. Previously research lead at two consumer apps.
Recent work
Case study
Why people stop using budgeting apps
A 40-interview study for a fintech client; led to a redesigned first week.
- Research
Pricing page experiments
Six tests over a quarter that raised trial starts by a fifth.
- Strategy
- Experimentation